[ geo ]GEO audit
A GEO audit that separates AI-search work from AI-search theater.
Generative Engine Optimization sounds new. The serious work is disciplined: make the business findable, understandable, trustworthy, and useful to people and machines. We score that foundation, test real buyer prompts, and hand you the fix roadmap.
// GEO audit posture
measured gaps - prioritized fixes - no citation promises
[ 01 ]What GEO really measures
Four practical questions reveal whether a page is usable source material.
Findable
Can systems reach the page?
Indexability, sitemap coverage, robots rules, canonicals, page speed, and content that is not trapped behind fragile scripts.
Understandable
Can they identify the business?
Entity clarity, service specificity, local language, headings, internal links, metadata, and structured data.
Trustworthy
Can they believe the claim?
Proof, credentials, reviews, real examples, team details, policies, and consistency across the site and business profiles.
Useful
Can they answer the buyer?
FAQ coverage, comparison content, process details, pricing guidance where appropriate, and clear next steps.
[ 02 ]SEO vs GEO
The questions changed. The fundamentals still matter.
Traditional SEO asks
Can this page rank for a keyword?
Modern search also asks
Can this page answer a real buyer question well enough to be summarized?
Traditional SEO asks
Does the title tag include the phrase?
Modern search also asks
Does the page make the business, service, location, and proof unmistakable?
Traditional SEO asks
Do we have enough pages indexed?
Modern search also asks
Do the indexed pages form a coherent entity graph with clean internal links?
Traditional SEO asks
Can we add an AI file or schema block?
Modern search also asks
Does the visible page already contain accurate facts worth marking up?
[ 03 ]What the audit includes
A scored review of the signals answer engines depend on.
Technical crawl review
Robots, sitemap, canonical tags, indexability, render blockers, metadata, and whether important content can be parsed.
Entity and service map
Who you are, what you offer, who it is for, where you operate, and whether those facts stay consistent.
Labeled answer samples
Buyer-intent prompts recorded with the named engine, prompt, date, access method, and observed brand or source presence.
Answer coverage review
The questions buyers ask before they choose, and whether your pages answer them directly enough to be useful.
Schema and machine-readability audit
JSON-LD, breadcrumbs, LocalBusiness or Organization data, Service schema, FAQPage usage, and optional llms.txt support.
Proof and trust review
Reviews, credentials, team details, case examples, policies, and whether trust signals are visible to people and machines.
Competitor/source comparison
Which sources answer engines are likely to find instead, and what those pages make clearer than yours.
Prioritized fix roadmap
A plain-English list of what to fix first, why it matters, and whether it is content, technical, schema, or UX work.
We score each area against the AI Visibility Stack.
[ 04 ]Answer sampling
We record the questions buyers actually ask.
Answer samples are not forecasts. A paid audit records the engine, prompt, date, access method, and observed output, then treats the result as one bounded observation—not a stable ranking.
Best med spa for natural-looking Botox in [city]
Checks: service specificity, local relevance, proof, and answer coverage
Who offers emergency plumbing near [neighborhood]?
Checks: crawlability, service-area clarity, contact path, and business profile consistency
Compare [service] providers in [market]
Checks: entity clarity, differentiators, trust signals, and competitor source coverage
[ 05 ]What you get
Useful output, not a mystery PDF.
- A scored readout across the seven AI Visibility Stack layers
- Answer-sample findings with the exact questions, engines, methods, and dates checked
- A source and competitor gap summary
- Schema, metadata, sitemap, robots, and crawlability notes
- A prioritized fix roadmap grouped by effort and impact
- A live walkthrough so you know what to do next
[ 06 ]No magic tricks
The audit is designed to puncture bad assumptions.
Myth
GEO is a separate replacement for SEO.
Reality
The useful work is modern SEO with answer engines in mind: clear pages, crawlability, useful answers, proof, schema, and a working conversion path.
Myth
One file or plugin can make AI recommend you.
Reality
Files and plugins can support a strong site. They do not rescue weak content, missing proof, confusing services, or blocked pages.
Myth
You can guarantee AI citations.
Reality
No credible provider controls third-party answer engines. We measure, improve, and report what changed without inventing guarantees.
[ 07 ]Related pages
Choose the next step by how much help you need.
[ 08 ]Good to know
Common questions.
See what modern search can and cannot understand.
Start with a free read, or buy the full $497 audit for scoring, labeled answer samples, a prioritized roadmap, and a live walkthrough.