[ upgrade ]Website Upgrade · from $2,500
Fix the site you have before replacing it.
A fixed-scope implementation sprint for an existing service-business website. The base engagement improves up to 5 priority pages, the technical search foundation, structured data, internal links, analytics connections, and the path from visit to inquiry.
Base scope: from $2,500 · 2–4 weeks after intake, access, and source materials are complete · 1 consolidated revision round. Final scope, schedule, and price are set in a signed SOW.
[ 01 ]Base scope includes
- One existing public website and up to 5 agreed priority pages
- A kickoff review of crawlability, indexability, page hierarchy, existing analytics, and verified business facts
- Page-level improvements to headings, metadata, copy structure, answer coverage, proof placement, and calls to action
- Accurate Organization or LocalBusiness, Service, WebPage, and applicable visible FAQ structured data
- Internal-link, sitemap, robots, canonical, Open Graph, and basic accessibility corrections within the agreed pages and templates
- GA4, Google Search Console, and Bing Webmaster connection checks; account setup or verification when client-owned access is provided
- Staging or preview review, one consolidated revision round, crawl/schema/form QA, and a written handoff
[ 02 ]Not in the base scope
- A full redesign, rebrand, platform migration, or replacement website
- More than five priority pages, net-new long-form pages, custom applications, or complex integrations
- Ongoing content production, backlink acquisition, paid media, directory management, or Google Business Profile management
- Photography, video, illustration, premium fonts, stock assets, hosting, domains, or other third-party fees
- Legal, medical, security, privacy, or regulatory approval of client claims and materials
- Guaranteed rankings, traffic, leads, recommendations, or AI citations
[ 03 ]Delivery
Scoped, reviewed, and reversible.
Confirm scope
We review the site, platform, access, five priority pages, verified facts, and desired conversion action before issuing the fixed SOW.
Build safely
We work in staging, a preview branch, or a backed-up environment where the platform allows it. You approve material copy and claim changes.
Validate and hand off
We test crawl signals, structured data, links, forms, analytics connections, responsive behavior, and agreed accessibility checks before launch.
[ 04 ]Good to know
Scope questions, answered.
Engagements are also governed by the signed SOW and our Terms of Service. If those documents conflict, the signed SOW controls for that engagement.
[ 05 ]Request a fixed scope
Show us the current site.
We will confirm whether an upgrade is the right intervention, what the five priority pages should be, and which access or platform constraints affect the fixed price.